How Global Corporations Engages its Employees? 1 of 2
Global corporations expand revenue opportunities and diversify business risks. Expanding your business globally can offer several advantages over running a strictly domestic company, but operating in multiple countries also poses logistical and cultural challenges.
In a study titled “The Meaning of Employee Engagement” by W.H Macey and B. Schneider they concluded that in a world that is changing both in terms of the global nature of work and the aging of the workforce, having engaged employees may be a key to competitive advantage. This will be especially true if we can show how the engagement construct produces effects at levels of analysis of concern to management. As with all good things, the challenge of establishing the conditions for state and behavioral employee engagement will be great. They further added that companies that get these conditions right will have accomplished something that competitors will find very difficult to imitate. It is easy to change price and product; it is another thing to create a state and behaviorally engaged workforce.
In Jim Collins books, he listed examples of companies who are Good to Great and Built To Last Companies. In this article we will only focus on Philip Morris International (PMI). PMI was previously part of Philip Morris (now Altria) before the spun off. PMI operates in many countries across the globe one of the top multinational corporations.
Our objectives is to learn from this multinational corporation what they’re doing that can be relevant to small enterprise or other multinational corporation itself. We have to note though that change are possible and that what work now might be obsolete tomorrow.
I prepared 5 questions and reviewed available resources from PMI sites and tried to pair questions with the remarks of Top Executives from their scripts and slides but done it carefully not to put them out of context.
Here are 5 questions.
1. What challenges your organisation consider when it comes to Employee Engagement?
2. What are the programs/strategies available to counter this challenge?
3. What conditions were established to implement this program/strategy?
4. What are the key focus or key principles behind the program?
5. What are the global benefits or impact?
Now let us examine one of the built to last company on how they keep their employees engage.